JPZ Design
Graphic Designer & Art Director
Since 2021 –
Editorial Layout
98 Training is a chain of gyms around Australia that as leaders in the functional fitness space, are widely known for their aspirational branding. Below are a few projects I have worked on, balancing a minimal aesthetic with strong grids, intentionally simple typography and bringing meaning to complex data to build 98’s brand authority and voice as educators in the wider fitness industry.
A print publication rich in research, fitness trends, and data which form the philosophies of the 98 methodology. This project created clarity of the complex data and wove inspirational content with educational.
Campaigns and Social Media
Several offers throughout the year are executed across digital and physical touchpoints.
Venue Opening Campaigns
The lead up of each new venue opening an awareness campaign is created across print and digital platforms to help drive initial memberships.