JPZ Design
Graphic Designer & Art Director
Client: IMG Fashion Australia
Since 2019 – 2023
Website Design
Marketing Campaigns
Signage & Wayfinding
Content Creation
Presentation Decks and Reports
I have worked as the lead designer for 4 annual Australian Fashion Weeks (2019, 2020, 2022, 2023). Previously an industry-only event, AAFW has transitioned into becoming a consumer-focused event which generates much hype in the fashion industry.
In the 6 month lead up to the event, I create an event branding packgage for the year, followed by website design, then preparing all event collateral, marketing campaigns. I work closely with the production team to produce signage + wayfinding and visual communications. Throughout Fashion Week, I am also on site capturing content and making sure all sponsor deliverables are fulfilled.