JPZ Design
Graphic Designer & Art Director
+ Fantic Australia
+ Premier Helmets Australia
2021
Film Production
Social Content
The brief for this campaign and content piece was to target a female audience for a new motorcycle on the market - the Fantic Caballero Rally & Scrambler. In a male dominated industry, Fantic Australia wanted to engage more female riders with a compelling adventure.
I produced this content piece which included a selection of stills for international marketing use, and a 2-3 minute video to be shared on social media and for use at trade shows. A 30 second short-form version was also used in digital marketing channels.
The goal was to translate the freedom, friendships and adventure of the moto lifestyle; bringing the full experience through film and photography.
DOP – Matt Horspool